DESIGN TEAM LUCCI
BRAD THOMPSON JR.
aka TOMMY THOMPSON
Creative Strategist | Designer | Musician | Digital Architect | Social Media Marketing | Product Fulfillment | Producer
Project PLUS
INTRODUCTION
Representing Design Team Lucci, I’m Brad Thompson Jr., a multi-disciplinary creative operating at the intersection of design, strategy, music, and emerging tech. I don’t just create—I build systems, tell stories, and launch ideas with speed and clarity. From streetwear collections and music rollouts to portfolio design and AI-integrated campaigns, I’ve used mobile-first tools and sharp creative insight to push every project beyond the expected.
This portfolio—Project PLUS—is more than a collection of work. It’s a living archive of ideas executed fast, with vision and heart, often without the traditional infrastructure. That’s the point. I turn constraint into momentum and deliver on time.
CORE APPROACH: MOBILE-FIRST, PRO-READY
I’m fluent in Photoshop, Illustrator, Final Cut Pro, and other traditional software, but my intentional focus on mobile tools gives me the edge. I meet your customers where they are. I use iPhone, iPad, macOS, and iOS-native apps like Procreate Pocket, CapCut, GarageBand, and other mobile-friendly platforms to move quickly and independently. I build for you from idea to inception.
Why? Because most clients have more budget than time. My process allows me to build, revise, and deliver without delays, while still keeping quality high. The goal is to lead fast-moving creative initiatives from anywhere, and I’ve proven it again and again.
Mobile isn’t a shortcut—it’s strategy.
PROJECT HIGHLIGHT: COUNTUP – The Bag Chasers Collection
Role: Lead Designer, Brand Strategist, Creative Director
When CountUpDee (owner of COUNTUP) sent me a post teasing his new clothing line, I took initiative. I turned that mockup into a full design blueprint, coordinated with overseas production, created visuals, and crafted the rollout—all before the first sample arrived.
What I did:
- Designed the COUNTUP logo, ‘Chase Racks’ tee, ‘Kid Counting Money’ tee
- Led production through Motoma Industries in Pakistan
- Styled lookbooks, AI-enhanced previews, Procreate artwork, sleeve appliqué placements
- Directed photo shoots, managed revisions, and built social-ready content
- Engaged independent manufacturing for custom prototypes and product lines
This was a case study in how far I can push a brand visually and strategically, solo. I’m using COUNTUP to demonstrate how I build brands from scratch with no excuses. Again, no shortcuts taken. I dove completely into leveraging their brand identity to create a strong, cohesive, highly stylish product line that reflects their target market.
PROJECT HIGHLIGHT: UNKNOWNPLANETDOTORG
Role: Founder, Creative Director, Music Producer
UNKNOWNPLANETDOTORG is a boutique label and experimental platform I launched to release eclectic hip-hop and soul records from artists like Jay Gray, Spinforth, and myself.
What I built:
- Multiple music videos shot and edited with iPhone and AI filters
- Visual branding and rollouts for singles like “Rappers Need to Shut the F Up,” “Legit Flow,” and “The Procedure”
- Collaborations with JMJ Records artists and licensing talks with WHOMAG Distribution
- 80/20 artist deal structure that puts creators first while recognizing behind-the-scenes labor
- Established international product sales and distribution without compromising intellectual property
- Ad hoc multi genre music production for both well known and underground artists/groups
This project isn’t just music—it’s a model for independent media done right.
MULTI-MEDIA CAPABILITIES
- Video editing: Final Cut Pro, CapCut, AI-enhanced footage
- Audio production: Koala, GarageBand, FruityLoops, ASR-10, multiple hardware/software tools
- Graphic design: Photoshop, Procreate Pocket, Illustrator, Affinity
- Strategy: Rollouts, pitch writing, brand decks, social media systems
- Platforms: DistroKid, BandCamp, SoundCloud, Spotify for Artists, Apple Music for Artists
- Content: TikToks, Reels, YouTube Shorts, longform video scripts
- AI: Image generation, prompt writing, copywriting, visual storytelling
PHILOSOPHY
I’m not just trying to go viral. I’m trying to build something real, something that lasts. I treat every project like it’s got potential to change the course of how someone sees a brand—or sees themselves. My goal is to bring out the best version of the brand or company I represent aligned with their vision.
The work I do reflects my belief in presence, speed, and intention. Whether I’m reflecting deep themes in a four-panel comic or helping a small brand look like a powerhouse overnight, it’s always about impact. Everything is done with integrity and forethought. Principled, focused creative design drives everything I do.
LOOKING FOR
- Creative direction or freelance design roles
- Music partnerships or label opportunities
- Strategic brand collaborations
- Portfolio and media consulting
- Paid or equity-based opportunities where I can leverage my full skillset
- Contract or Retainer social media development strategy fulfillment